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Scientific Innovation in Asia

Volume 3, 2025 - Issue 1

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Vol. 3 (2025)
Vol. 2 (2024)
Vol. 1 (2023)
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Open Access Journal Article

Measuring the Willingness to Participate in Personal Philanthropy and Its Influencing Factors: A Case Study of Zhejiang Province

by Aibi Dai 1 ,  Bo Li 2  and  Yuanbo Hu 3,*
1
Lecturer, Zhejiang Dongfang Polytechnic, WenZhou 325025
2
Assistant Researcher, Zhejiang Dongfang Polytechnic, WenZhou 325025
3
Lecturer, Zhejiang Dongfang Polytechnic, WenZhou 325025
*
Author to whom correspondence should be addressed.
SIA  2025 3(1):32; https://doi.org/10.12410/sia0201016
Received: 1 February 2025 / Accepted: 13 February 2025 / Published Online: 17 February 2025
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Abstract

The development of philanthropy plays a significant role in fostering a harmonious society and narrowing the wealth gap. This study focuses on Zhejiang Province and constructs a measurement indicator system for the willingness to participate in personal philanthropy. Using data collected through questionnaires and empirical analysis with Stata 18, the study examines the measurement of philanthropic willingness and its influencing factors. The results indicate significant differences in philanthropic willingness across various prefecture-level cities, with Jiaxing and Jinhua standing out. Factors such as moral values, trust in charitable organizations, and tax incentives have a significant positive impact on philanthropic willingness, while income level shows a negative relationship with philanthropic participation. This paper proposes recommendations to improve institutional frameworks, optimize incentives, promote philanthropic culture, and enhance platforms to strengthen public trust in philanthropy and increase public participation. These findings provide empirical support and policy references for the high-quality development of philanthropy in Zhejiang Province.

Keywords: Zhejiang Province; Willingness to Participate in Personal Philanthropy; Measurement Indicator System; Influencing Factors;
Copyright: © 2025 by Dai, Li and Hu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Dai, A.; Li, B.; Hu, Y. Measuring the Willingness to Participate in Personal Philanthropy and Its Influencing Factors: A Case Study of Zhejiang Province. Scientific Innovation in Asia, 2025, 3, 32. doi:10.12410/sia0201016
AMA Style
Dai A, Li B, Hu Y. Measuring the Willingness to Participate in Personal Philanthropy and Its Influencing Factors: A Case Study of Zhejiang Province. Scientific Innovation in Asia; 2025, 3(1):32. doi:10.12410/sia0201016
Chicago/Turabian Style
Dai, Aibi; Li, Bo; Hu, Yuanbo 2025. "Measuring the Willingness to Participate in Personal Philanthropy and Its Influencing Factors: A Case Study of Zhejiang Province" Scientific Innovation in Asia 3, no.1:32. doi:10.12410/sia0201016

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